Nineteen years ago, I bought my first HTML book from a used book store, went home, booted up my Windows 95 HP PC, opened up Notepad, and started learning how to build my first website. I was instantly addicted to learning more about technology and how to translate my artistic sensibilities to designs for this new age of the Internet.
Fast-forward to present day: I’ve grown up with the technology, have watched it evolve over the last two decades, and have been a part of it every step of the way. My time is spent learning more every day–about design, new technologies, UX leadership, research methods, and usability of digital products.
Over time, I’ve learned from those smarter than me the difference between art versus design and the value of empathy in design. Design solves a problem, art is exploratory and expressive. Solving problems requires empathy, research, exploration, ideation, and an end product to be tested. Without empathy and insight, design becomes art: A pretty picture that doesn't solve a problem.
I am not an artist, I am a designer. Give me a problem, and I’ll work with my team to find the right solution using empathy and user insight.