Hello, I'm Mike.

I help innovative teams bring their best ideas to life.

As a human-centered design practitioner and facilitator with 13 years of Fortune 500 product design experience, I bring teams together to solve tough problems and create customer-centric solutions.

Product innovation
Human-Centered Design
Rapid prototype testing


Serving small businesses with a brand new offering

For a legacy company, launching new things is hard. Modern software solutions requires being able to move quickly and create customer value as fast as possible. Learn how I led my team to design the MVP for a new insurance offering and build a multi-million dollar revenue stream.

Smart home, smarter insurance

Water damage is expensive for both the customer and the homeowners insurance claims business. See how I leveraged innovation sprints with my team to prototype and test the minimum-viable-experience to help members save their homes and their money.

Stylist-driven digital strategy

CosmoProf Beauty Supply was looking for a change. They were working on a mobile-friendly e-commerce overhaul and exploring some digital solutions to improve their stylist experience, but they found a lack in deep customer insight. I pitched an on-the-ground research effort to help the business create a stylist-centered digital strategy.

Companies and Clients


Progress over perfect

Focus on the process, not the final destination. By breaking down and defining the smallest step forward, teams can create customer value more quickly. Test and repeat.

Talk to the customer

At the end of the day, the customer is the final expert of the product. Valuable products meet a customer need that has been identified by actually talking to them.

Fail fast, fail cheap

Product costs grow exponentially through each development phase. Prototype and test concepts as quickly as possible to course correct at the cheapest possible time.


With 13 years of dedicated, large-scale, UX and Product Design experience, one picks up on a few things along the way. I'm a firm believer that there is no one-size-fits-all approach and that the right tool must be used for the right job.

Product Strategy and Design

  • Product-market fit discovery
  • Human-Centered Design practices
  • Service design
  • Generative research methods
  • User experience design (UX)
  • Design systems
  • Evaluative test methods

Radical collaboration

  • Cross-functional collaboration
  • Design Sprints (2.0)
  • Design Thinking methods
  • Idea generation workshops
  • Strategy workshops
  • Custom workshops

Brand Identity

  • Company branding
  • Product branding
  • Brand strategy
  • Competitive audit and analysis
  • Extensible digital identity systems
  • Brandmarks and supporting assets

Say hello!

Interested in working together? I'm open to discuss new challenges and ideas that are a mutual fit, so don't hesitate to reach out!

Thank you for your message, I will get in touch with you shortly. My response time is usually within 24 hours.
Oops! Something went wrong while submitting the form.