Leading the Charge to Responsive Design
American’s main challenge was how to transition to a new brand identity in the digital space and implement better mobile solutions. I took on the challenge of proving responsive design to bring American Airlines to the front of web technology while translating the new brand identity to our consumer facing websites.
Building A Customer Journey to Inspire Digital Transformation
Cosmoprof Beauty Supply was looking for change. They were working on a website overhaul and exploring some digital solutions to improve their customer experience, but they found a lack in real customer insight. Building a customer journey based on research would give them the insights they needed to focus on to achieve their goals.
A Complete Site Overhaul to Build An Engaged User Community
Explosm contacted me with what sounded like a simple request at first: “We need a website redesign.” After a deeper dive into what the business was wrestling with, we found that a website redesign was just the surface. The team wanted to bring people back from Facebook to interact with their content. Together, we achieved those goals and more with a great positive impact for their website