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MIKE PARRA

c: 817-235-0200  |  e: design@mikeparra.com  |  Dallas, TX


Experience

11/2016–Present

User Experience Manager

PricewaterhouseCoopers

Introduce and manage the implementation of UX tools, strategies, and process into an Agile .NET development group. Manage the implementation of a new style guide for SaaS application interfaces. Conduct user research and ideate with Agile teams to build better tax consulting experiences.

12/2015–10/2016

User Experience Specialist

Tandem Theory Marketing

Led the UX strategy and design for e-commerce, marketing landing pages, and mobile applications based on user research, business research, and best practices. Collaborated with client stakeholders and customers to develop current and future state journey maps to inform future digital experience initiatives.

Clients: CosmoProf Beauty Supply, At Home, Smoothie King, Tandem Theory website

11/2014–11/2015

User Experience Designer

Fossil, Inc.

Delivered process flows, wireframes, design standards, and responsive prototypes for the Fossil.com redesign. Collaborated with developers and product managers to define product and technical requirements. Introduced and implemented responsive design solutions into the site’s first launch.

2008-2014

User Experience and Brand Identity Design

Mike Parra Creative Design

Conducted discovery and research for competitive and business analyses for UX strategy and design. Developed sitemaps, flows, sketches, wireframes, prototypes, and designs. Created brand identity assets, collateral, and logo design for branding projects.

Clients: Fossil Inc., Runner Agency, Explosm, StoryDump, Brian Paul Guitars

10/2011–07/2014

User Experience Designer and Information Architect

American Airlines

Created user stories, task flows, wireframes, prototypes, and designs for multiple customer-facing projects. Developed responsive and device adaptive solutions for web applications.

Projects: responsive AA.com car rentals, AA.com boarding pass, mobile web boarding pass, mobile web rebrand design and standards, responsive design internal task force, responsive design concepts

03/2009–10/2011

Production Graphic Designer

Modern Marketing


Education

06/2017

NNG certification badge.png

Nielsen Norman Group

User Experience Certification

  • Lean UX and Agile
  • Facilitating UX Workshops
  • Stakeholder Relationships
  • UX Strategy
  • UX Delivery

2004–2008

UTD logo.jpg

University of Texas at Dallas

BA, Arts and Technology


Toolbox

Main Software Tools

Sketch

Sketch

Axure RP

Axure RP

Adobe Experience Design

Adobe Experience Design

Adobe Illustrator

Adobe Illustrator

Adobe Indesign

Adobe Indesign

Adobe Photoshop

Adobe Photoshop

Sometimes I Use These

ZURB Foundation

ZURB Foundation

Sublime Text

Sublime Text

Twitter Bootstrap

Twitter Bootstrap

Non-Software Tools

  • Sketch books
  • Sticky notes
  • Whiteboards
  • Napkins
  • Anything at hand to freely explore ideas, organize information, and solve problems


 

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